Every day at Coming Next TV we are looking for great ideas, insights and examples on how to make television better. Not that we don’t like television, we love it. But television should not be confined to the big screen. The rich narratives and engaging content need to migrate to the small screen. Sometimes verbatim when you are watching a great drama series on the go, but also by engaging viewers on multiple screens simultaneously. By doing so the content on the big screen becomes more addictive, more engaging and more profitable. Television really is getting better.

While working on projects for our global clients we continuously collect data, insights and ideas on how to make television better. Sometimes these little gems are worth sharing. So that’s what we’ll do here.

Changing viewing patterns

Viewing patterns are changing. People consume a few hours of video content every day mostly on the big screen, but increasingly on their smart devices. Simultaneous and sequential multi screen usage is growing. And the discussion is heating up about what ‘viewing’ means. What we like to know is when do viewers multi task, at which shows or moments during shows? And how is this behaviour spreading globally, socio-economically and culturally. Or put differently: how is the addressable market for multi screen content evolving?

BBC iPlayer, Youtube, Netflix: the supply side

iPlayer, Netflix, YouTube, Hulu. It is not only the demand side of the television market that is changing, the supply side is changes as well. New entrants are sometimes in denial about being television, but they are. Not appointment television, but linear video narratives seeking large audiences on individual devices. The changes in the supply side  reinforce trends in the viewer market. Plus they set the bar for traditional broadcasters moving online.  So we carefully track what incumbents and new entrants offer in the VOD space.

The magic of television

The transcending strength of  broadcasters is their unique ability to create massive collective experiences. To provide the experiences people talk about on social media, at home and at work. The art of creating this content is continuously evolving, reflecting cultural, technological and commercial changes. Rich interaction is a new tool to the creative minds across the globe. The next big thing may well have interactivity at its core. We scan the market and keep you posted on any interesting finds on the format front.

Advertising, the source of life

Globally advertisers are the largest source of revenues for broadcasters. And advertisers follow the eyeballs, so if they are gradually shifting towards mobile, their Dollars, Euros, Yens and Reais move to the smaller screens. The promise of individual, transaction enabled devices is very attractive. Yet it requires new concepts, new metrics and new business models. And as the multiscreen world grows, we see more and more successful cases. Those will have our full attention and we will dissect them for you.

About us

At ComingNext.TV we make next generation television happen. We work across the globe with broadcasters, production companies, advertisers and operators to engage viewers across multiple screen. Over the years we have built the largest collection of second screen, transmedia and social cases, and we continue to invest in those. Our proprietary co-creation approach supports the creative process, while our close ties with Ex Machina ensures anything we dream up can actually be built. Thus we increase viewer loyalty, drive tune-in and social buzz, expand viewer insights and create new revenue sources.

Feel free to contact us for more information.

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