Find out more about the research and pricing information. For viewers the TV screen is still the main device to enjoy entertainment. From watching TV over the set-top box, casting VOD content using Chromecast or Apple TV, or playing video […]
With IBC 2016 around the corner it’s a good moment to take a look at some of the most recent trends in the broadcasting and multiscreen industry and where to find them on the exhibition floor.
ComingNext.TV is constlanty looking for strategies and trends that help broadcasters, advertisers and production companies stay competitive in a rapidly transforming market. We have developed a new strategic framework, that illustrates how to put data central in a broadcasters multiscreen […]
Social TV – Hype at its Low Point? Companies are suffering. Beamly, established under the name Zeebox as a social network for television viewers, entered voluntary administration in August in Australia this year. IntoNow, which was bought by Yahoo, shut down […]
As the number of online video platforms is growing traditional broadcaster are struggling in defining their own VOD strategy. Launching a VOD service creates a ‘direct-to-consumer’ model which conflicts with the power structure in the industry that is based on a close relationship with advertisers on one side and service providers (MVPD’s) on the other. In this blog we take a look at the current VOD and OTT market developments and the strategic implication for broadcasters to launch their own service.
The Jasmine app was incorporated in the TV5 app and allowed viewers to see exclusive content that helped them to solve the mystery. The ‘tune-in’ function, asking viewers to check-in on the app, provides footage and stills from behind-the-scenes, detailed character […]
Read how the The Hannibal companion application provides a second screen experience that can be used to complement the viewing of the Thriller TV series on AXN networks in the Philippines.
Most research on media multitasking is based on viewer behaviour in Europe and the United States, with little attention on the Asia Pacific (APAC) market. We look at the opportunities for second screen, social TV and transmedia project in this region.
As the penetration of smartphones and tablets across the globe continues to rise, people are increasingly using them while watching television. Our research shows that a growth in smartphone penetration impacts media multitasking and can provide valuable insights in future developments.
Driving tune-in is one of the key objectives for broadcasters to get their audiences to tweet. The empirical evidence for this relationship is thin. A Nielsen US study from 2013 is the only substantial public source available. A number of cases seem to support the causal relationship: Kassa! from VARA, Dallas 2012 from Facebook and The Walking Dead from Twitter. Now Kantar UK has contributed a significant study.